New Media for Designers + Builders
by Steve Mouzon
New Media for Designers + Builders is a stockpile of focused
marketing strategies and tactics catered specifically to selling architectural (and
related) services today. Mouzon’s eBook serves both concept and recipe so that busy
designers and builders can market themselves in near-expert fashion. The big
idea of nm4db is that technology has advanced to a place where a multitude of powerful
digital tools are available to anyone who has access to a mouse and keyboard.
Mouzon spins a very specific and intricate web showing the purpose of new media
like blogs and social networks as well as how they combine to promote your
business.
nm4db is available today as an interactive eBook (click link
above). The content is divided into basic sections: Why, How, Who, and What.
WHY is an introduction of the materials and strategies Mouzon has been
practicing in successfully promoting his own business and non-business ventures
for years. A brief but insightful synopsis of why these new media tools are now
particularly crucial to any business’s market mix leads to a summary of the
ideas and techniques to follow.
HOW dissects each new media tool – from Blogging and
Websites to Discussion Groups, Video Presentation and Public Speaking – in
image-rich numbered sections with strong visual cues for quick digestion. If
you are weary of blogging, you won’t be after Mouzon’s argues its strengths and
best practices for implementation. The advice herein is delivered carefully and
with multiple references and outside opinions both bolstering Mouzon’s outlook
and pointing to more extensive reading material on any given topic.
nm4db preaches Patience, Generosity, and Connectedness as a
contrasting approach to completing on Quality, Speed, and Economy. That may
sound preposterous at first, but Mouzon tailors each virtue to slowly but
surely increase your marketing reach and turn publicity into revenue. At 397
pages, the eBook may seem long. Though it is thorough, New Media for Designers
+ Builders can be read in an afternoon. WHO and WHAT, which account for over
200 pages, simply serve as a meticulous bibliography and reference list of
Mouzon’s community of influencers, collaborators, and innovators.
